Buitoni is an Italian food brand with a long heritage but very little profile in North America. We were asked to reposition it as the premium Italian fresh pasta brand.
The Italian Art Of Food campaign celebrated Buitoni meals as if they were appetizing works of art, all served with a side of wit. The campaign was utilized in TV, print, digital, in-store and outdoor. We even converted New York's Union Square Station into a gallery of delicious Buitoni masterpieces, complete with an audio guide and a "making of" video installation.