2 0 0 3 — P R E S E N T
V P C R E A T I V E D I R E C T O R
P U B L I C I S N E W Y O R K
CADILLAC: Successful global pitch and launch campaign for 2015 Academy Awards.
SIMILAC: Viral web film and social media content for Similac and Go & Grow toddler drink.
HILTON HOTELS: Integrated global campaign.
NESTLE: Integrated campaign for Buitoni refrigerated and frozen pasta. TV & web content for Hot Pockets Snackers.
GARNIER: Campaigns for Fructis Style Power Gels & Putties and Fructis Anti-Dandruff Shampoo.
LENSCRAFTERS: TV for Accufit and seasonal promotions.
WHIRLPOOL: TV & print.
MIRALAX: Successful pitch and integrated global campaign.
TUMI: Successful pitch, global advertising and integrated retail campaign.
PERNOD RICARD: Global integrated campaign for Tia Maria.
ZURICH INSURANCE: B2B–print and digital content.
T-FAL: Digital and app development.
AXA: Print and digital.
ALLIED DOMECQ: Integrated campaigns including POS, promotions, events & digital for Sauza, Malibu, Courvoisier, Canadian Club, Beefeater, Wet By Beefeater, Midori & Stolichnaya.
P&G: TV & print for Align probiotic supplement. TV for Home Cafe.
2 0 0 0 — 2 0 0 3
A S S O C I A T E C R E A T I V E D I R E C T O R
B A T E S 1 4 1
ALLIED DOMECQ: Integrated campaigns for Ballantines Whisky, Wet by Beefeater, Stolichnaya Citrona and Sauza Diablo.
2 0 0 0 — 2 0 0 3 [ F R E E L A N C E ]
PAUL LA FONTAINE: Brand identity and brand strategy for Men's fashion label.
ADVANCE: Brand identity and web site creation for Australian Professional network.
1 9 9 6 — 2 0 0 0
S E N I O R A R T D I R E C T O R
V B C O N C E P T S
MARVEL ENTERTAINMENT: Brand strategies, marketing tools, Spider-Man fashion style guides.
FEDERATED DEPARTMENT STORES: Brand identity, marketing concepts, store design and POS for Badge jeans.
PLAYBOY ENTERPRISES: Style guides, brand identities and graphics for apparel and accessories.
1 9 9 6 — 2 0 0 0 [ F R E E L A N C E ]
CLAIBORNE MENSWEAR: Brand identity, POS, apparel design.
EDELMAN: Absolut vodka promotional collateral.
1 9 8 9 — 1 9 9 6
A R T D I R E C T O R
Editorial design for Gladiators Magazine, The Drum Media.
CD design, promotional and tour artwork for the Australian Music Industry.
A W A R D S & S H O R T L I S T S
Addys, Clios, New York Festivals, Golden Drum, Effies.
E D U C A T I O N
Bachelor of Applied Science, Built Environment - Architecture & Industrial Design
[Queensland University of Technology]
Higher Certificate with Distinction - Fine Art Printmaking
[East Sydney College]