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V P C R E A T I V E D I R E C T O R
P U B L I C I S N E W Y O R K
I’m an integrated creative director who knows how to make powerful, engaging content in any media. From a pitch-winning campaign for Cadillac that launched at the Oscars to a viral video that defied all expectations for baby formula, I’ve created work that has entertained, educated and built brands. I’m skilled as a hands-on designer and I enjoy collaborating with others and managing teams to create breakthrough work.
CITI: Social, digital and traditional global brand campaign.
CADILLAC: Successful global pitch and launch campaign for 2015 Academy Awards.
SIMILAC: Viral web film and social media content for Similac and Go & Grow toddler drink.
AXA: Stunt, social video and digital.
HILTON HOTELS: Integrated global campaign.
NESTLE: Integrated campaign for Buitoni refrigerated and frozen pasta. TV & web content for Hot Pockets Snackers.
GARNIER: Campaigns for Fructis Style Power Gels & Putties and Fructis Anti-Dandruff Shampoo.
LENSCRAFTERS: TV for Accufit and seasonal promotions.
WHIRLPOOL: TV & print.
MIRALAX: Successful pitch and integrated global campaign.
TUMI: Successful pitch, global advertising and integrated retail campaign.
PERNOD RICARD: Global integrated campaign for Tia Maria.
ZURICH INSURANCE: B2B–print and digital content.
T-FAL: Digital and app development.
ALLIED DOMECQ: Integrated campaigns including POS, promotions, events & digital for Sauza, Malibu, Courvoisier, Canadian Club, Beefeater, Wet By Beefeater, Midori & Stolichnaya.
P&G: TV & print for Align probiotic supplement. TV for Home Cafe.
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A S S O C I A T E C R E A T I V E D I R E C T O R
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ALLIED DOMECQ: Integrated campaigns for Ballantines Whisky, Wet by Beefeater, Stolichnaya Citrona and Sauza Diablo.
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PAUL LA FONTAINE: Brand identity and brand strategy for Men's fashion label.
ADVANCE: Brand identity and web site creation for Australian Professional network.
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S E N I O R A R T D I R E C T O R
V B C O N C E P T S
MARVEL ENTERTAINMENT: Brand strategies, marketing tools, Spider-Man fashion style guides.
FEDERATED DEPARTMENT STORES: Brand identity, marketing concepts, store design and POS for Badge jeans.
PLAYBOY ENTERPRISES: Style guides, brand identities and graphics for apparel and accessories.
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CLAIBORNE MENSWEAR: Brand identity, POS, apparel design.
EDELMAN: Absolut vodka promotional collateral.
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A R T D I R E C T O R
Editorial design for Gladiators Magazine, The Drum Media.
CD design, promotional and tour artwork for the Australian Music Industry.
A W A R D S & S H O R T L I S T S
Addys, Clios, New York Festivals, Golden Drum, Effies.
E D U C A T I O N
Bachelor of Applied Science, Built Environment - Architecture & Industrial Design
[Queensland University of Technology]
Higher Certificate with Distinction - Fine Art Printmaking
[East Sydney College]