I’m a creative director with extensive advertising, design and healthcare experience. From a viral video that defied expectations for baby formula to a social-first financial brand campaign, I’ve created work that has entertained, educated and won awards. I’m skilled at partnering with clients, guiding teams and creating new campaigns from the ground up. I believe in relentlessly pursuing breakthrough creative work.
SKILLS: Creative & Art Direction • Brand Strategy • Concepting • Presentation • Team Management • Digital • Social • Online Video • Broadcast • Print • Experiential • Branding & Packaging Design • Pharma (HCP & DTC)
APPLICATIONS: Adobe Creative Suite – InDesign, Illustrator, Photoshop • Sketch • Keynote • Microsoft Office Suite • G Suite
PRESENT
FREELANCE CD/ART & DESIGN | VARIOUS AGENCIES & CLIENTS
Brand development. HCP & DTC campaigns and pitches. CVS, Neon, Havas Health & You, InTouch Group, 21 Grams, Wunderman Thompson & others.
6/2020 – 11/2020
FREELANCE CD/ART | MCCANN HEALTH NEW YORK
HCP & DTC launch campaign. Created campaign for new cholesterol treatment from Novartis, launching Q1 2022.
1/2020 – 5/2020
FREELANCE CD/ART | FCB HEALTH “THE BANK”
HCP, DTC & brand concepts and pitches. Social media PSA. Developed healthcare work for Novartis, Gore, Gilead, Bayer and other clients. Created FCB Health social campaign celebrating Black History Month.
2003 – 2019
VP CREATIVE DIRECTOR | PUBLICIS NEW YORK
Worked with clients. Refined briefs. Concepted campaigns and led pitches. Mentored junior teams and collaborated with writers, producers, photographers, directors, UX designers, web & app developers.
CITI: Created social content, digital, TV and print for global brand campaign.
CADILLAC: Won pitch and created award winning launch film. Developed social, digital and PR elements.
SIMILAC: Created award winning viral video with PR & social content.
AXA: Stunt, social video and digital.
HILTON HOTELS: Launched new campaign incorporating video, print, digital & social media.
NESTLE: Created award winning integrated campaign for Buitoni incorporating TV, print, digital, OOH, retail events and brand guidelines. TV & web content for Hot Pockets Snackers.
GARNIER: Created TV, print, digital media and apps for men’s hair products.
MIRALAX: Won pitch, developed TV, print and web campaign with social charity extension.
LENSCRAFTERS: TV for Accufit and seasonal promotions.
WHIRLPOOL: TV & print.
TUMI: Successful pitch, global advertising and integrated retail campaign.
PERNOD RICARD: Global integrated campaign for Tia Maria.
ZURICH INSURANCE: B2B–print and digital content.
T-FAL: Digital and app development.
ALLIED DOMECQ: Integrated campaigns including POS, promotions, events & digital for Sauza, Malibu, Courvoisier, Canadian Club, Beefeater, Midori & Stolichnaya.
P&G: TV & print for Align probiotic supplement. TV for Home Cafe.
2000 – 2003
ASSOCIATE CREATIVE DIRECTOR | BATES WORLDWIDE
Concepted and developed experiential, digital, in-store, packaging and promotional campaigns. Integrated campaigns for Courvoisier, Beefeater, Sauza, Stolichnaya and others.
2000 – PRESENT
FREELANCE ART DIRECTION & DESIGN | PEA GREEN BOAT
PAUL LA FONTAINE: Brand identity and brand strategy for Men's fashion label.
ADVANCE: Brand identity and web site creation for Australian Professional network.
CLAIBORNE MENSWEAR: Brand identity, POS, apparel design.
EDELMAN: Absolut vodka promotional collateral.
1996 — 2000
ART DIRECTOR | VB CONCEPTS
MARVEL ENTERTAINMENT: Brand strategies, marketing tools, Spider-Man fashion style guides.
FEDERATED DEPARTMENT STORES: Brand identity, marketing concepts, store design and POS for Badge jeans.
PLAYBOY ENTERPRISES: Style guides, brand identities and graphics for apparel and accessories.
1986 — 1996
ART DIRECTOR | DESIGNER | MUSICIAN
Editorial design for Gladiators Magazine, The Drum Media.
CD design, promotional and tour artwork for the Australian Music Industry.
Burning for the ancient heavenly connection to the starry dynamo machinery of the night.
AWARDS & SHORTLISTS
Addys, Clios, New York Festivals, Golden Drum, Effies.
EDUCATION
Bachelor of Applied Science, Built Environment - Architecture & Industrial Design [Queensland University of Technology]
Higher Certificate with Distinction - Fine Art Printmaking [East Sydney College]