Being a new parent can be wonderful, but also stressful. No matter what choices moms make for their babies, they are judged by friends, family and even strangers online. We created this film for Similac to highlight the judgment associated with being a new mom and to remind everyone that when it comes down to it, we all care about the same thing – the well-being of our children.
The film was a social media sensation, garnering over 8 million views on YouTube, 18 million Facebook views and extensive press coverage. It also won numerous awards including PRWeek Campaign of the Year and a gold Effie.